5 Ways You Can Use Social Networking to Build Your Brand

Social media is taking over in more ways than one. Not only is it a great way to build relationships with people on a personal level, but it is a great way to build relationships with people on a business level as well. Social networking is an inexpensive and easy way to connect with people, build your brand, and stimulate your business. It has the potential to turn even the smallest business into a global empire. Learn some ways to use social networking to build your brand.


Online Destinations

An important part of creating brand awareness is creating branded online destinations for consumers where they can select how they want to interact with your business. Some of the most popular ways that you can do this is through the free social networking and media sites, such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and blogs. With so many options, it is a good idea to test a few of them out and find out which ones work best for you and your consumers. You can always have a main destination and use the other ones to link people to it.


Target Audience

It’s important that you know who your target audience is or should be. Find out where they spend time, and then spend time there yourself. You can do Google searches to create paths to follow in order to find them. This would be done with the same keywords that consumers would use to find you. Join blogs and forums. Once you establish yourself in these places, engage in conversations and ask questions. Use this as a way to build trust with people and lead them back to your branded destinations.



You should strive to connect with influencers in addition to your target audience. You can get in their view by following them on Twitter, retweeting their tweets, commenting on their blogs, and even shooting them an email. This will help to expose you to new audiences.


Entry Points

Entry points are an important thing to establish when trying to build your brand. The more entry points you have the better. They will draw more people to you and can eventually rank you very high in search engines. The best way to establish these entry points is to publish things that people will want to share and talk about. This includes valuable, meaningful, and useful information that will attract readers.


Balanced Promoting

Nobody is going to want to be bothered by you if you constantly promote your business and do nothing else. It’s important to have a good balance between business and pleasure. Your business will flourish much quicker if you balance out the time that you spend between self-promoting activities and non-self-promoting activities.